2018 was a great year for me. I successfully completed my fourth year in business as a VA, and all of my clients have been fantastic to support.
It’s been quite some time since I blogged and I thought this was a fantastic opportunity to share one of my success stories from last year.
I always do a final year end evaluation. This allows both me and my client to assess what worked, what didn’t and what needs improvement.
I knew things had gone well with her Facebook account this past year, I just needed to quantify it. I’ve been playing the long game and really listening to what her audience was resonating with. I had also been reviewing the back-end analytics to post at optimal days/times. In 2018, she only ran 2 ad campaigns that were both for her webinar for her her online courses. Other than that, we did not do any ad spend on boosting posts.
I used monthly users as the metric to measure our overall progress. As you can see from where we started to where we ended, we did fantastic. Overall, our engagement has remained steady.
How did I accomplish this? First and foremost, it’s always about knowing who your audience is. What kind of content serves them? What content are they engaging with the most? In order to get to that step, I always counsel anyone I work with to gather good old fashioned data.
Do you use client intake forms? Do you do exit interviews? Do you perform any surveys to gauge and measure the efficacy of your services?
All of this data does take some upfront work. And it seems like it’s a lot of work. That’s because it is! But the insights it yields will serve you in the long run. From patterns found in reviewing the data, I begin to see catchphrases, topics, specific language her audiences uses and it’s from there that I create and curate highly specified content.
It also serves my client as well. She is a podcaster and from these insights she has been able to create podcast topics that she knows her audience really resonates with.
The results? Targeted content that creates an engaged community that has grown organically simply because I’m creating the right content for the right audience and serving them at the right time.
None of these results came overnight though. That’s something else to note. It’s all about playing the long-game. If you’re truly there to serve others, as that old saying goes, if you build it, they will come.